This 3-day workshop will bring you up to speed with the evolution of Digital Marketing by acquiring the necessary skills to implement digital media as part of an integrated marketing strategy. Discover insights into mobile, local, social and search marketing while understanding all the principles required to develop an effective digital marketing and online content strategy.

    Day 1: Online Content Strategies & Web PR
    Day 2: Social-Mobile-Local Search Tripartite & Email Marketing
    Day 3: Search Engine Marketing, Online Advertising & Web Metrics

• The digital landscape
• Planning your digital marketing strategy
• Understanding the online consumer  (reader)
• Writing for the web
• Planning your online content strategy
• Article marketing
• Repurposing content
• The social-mobile-local search tripartite
• Building your social media strategy
• Using social media such as Facebook, Twitter,LinkedIn, Google+ & Google +1 for Business
• Integrating your Mobile Marketing Campaigns
• Search Engine  Marketing for Mobile (Mobile SEO & Keyword Advertising)
• Local Search & Location based services
• Email Marketing Legislation & Guidelines
• Understanding Search Engines
• Search Engine Optimisation guidelines
• Link building strategies
• Keyword Research
• Building your online advertising strategy
• Monetizing your website with Google AdSense
• Analytics & Measuring your ROI 

Who Should Attend:
Marketing Managers, Digital Managers, Online Marketers, Digital Media Consultants, Internet Marketing Consultants, Search Engine Marketers, Social Media Co-ordinators, Website Owners, e-Commerce Managers, Webmasters, Communications Managers, Content Managers, Copywriters, Online Publishers.

Duration:  3 Day Workshop

Johannesburg: 7-9 March 2012 | Indaba Hotel, Fourways

Course Fee:

Standard Delegate Fee: R3,250 ex vat p/delegate. (Discounted from 2011 prices!)

Early Bird Rates (if booked by 15th February'12):
- R2,850 - 1 Delegate
- R5,000 - 2 Delegates (R2,500 p/p)
- R6,000 - 3 Delegates (R2,000 p/p)

Prices ex vat.

(Includes Course Material, Useful Check-lists, Guideline, Exercises & Worksheets. Refreshments & Lunch provided. Delegates receive a Certificate of Completion.)

Book online.

Delegate References:

“Very, Very Very satisfied with the workshop. Loved the section on Online Content Strategies. I really got some good ideas & applications for what I have learnt. Excellent Course! I would definitely like to attend more advanced courses by Blue Magnet” Alisha – CubicICE.

“A lot of very insightful, useful and relevant content. I learnt a lot of ideas on how to implement things and now have a very good idea on where to start planning my digital strategy” Olivia, Marketing Manager at Jobs.co.za.

“I was so excited that I had learnt so much more about Social Media. Very untapped and definitely looking forward to channeling into it now.” Barbara, Marketing at Safari Vacations.

“A very useful and valuable course. It will definitely help me back in the workplace. The content was enjoyable and interesting. A great course!” Sharday, Marketing at CBM Training.

“I was very happy with the content of the course. It was exactly what I was expecting and has been very helpful and entertaining. Thanks very much for a superb course. I will take a lot away from it and look forward to implementing it.” Rob, Marketing Manager at CBM Training.

“A very interesting course that will be incredibly useful to me in years to come.” James, Category Administrator at bidorbuy.

“I enjoyed the workshop very much. It was excellent thanks.” Thabo, Digital Administrator at CubicICE.

“I found this course very informative. I had a look into the material the course covered prior to the event and it was great to learn even more, thank you very much. It was a fantastic learning experience.” Cameron from CubicICE.

“Very satisfied with the workshop. Found Social Media, Mobile Marketing, location-based services and Email Marketing the most useful. Great presentation and easy to understand.” Senamile, Search Engine Marketer at Trudon.

“Great flow of content and excellent workshop. Look forward to more advanced SEO workshops.” Leanne, Relationship Manager at Jobs.co.za.