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Workshop: Web Metrics and Advertising Measurement |
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Advertisers and publishers often disagree about exactly what
value has been delivered. Web metrics can seem primitive if the advertising
sales people and the advertiser don’t understand them. Online advertising sales
people need to understand web analytics so that they have a language in which
to communicate value to their clients.
Course Contents:
- Advertising and web
analytics standards.
- Selecting effective KPI’s.
- Understanding what the
web analytics system is telling you.
- Website analytics
software systems and measurement tools (Opensource offerings versus enterprise
level solutions).
- Web server log files,
page tagging, hosted solutions versus Hybrid analytics solutions.
- Understand how technical
data is processed and how to interpret and communicate data.
- Tracking user
preferences.
- How to use Google
Analytics more effectively.
Who should attend:
Online advertising sales people,
digital media buyers, web publishers, affiliate advertisers, merchants and
online marketers.
When:
Refer to Training Schedule or contact us for more information.
Duration:
1 Day Workshop
Cost:
Open Workshops – R1,950 ex vat p/delegate.
On-Site Sessions - R12,000 ex vat p/10 delegates.
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