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Learn how to create an online content strategy
for your website, business, brand or publication. Discover the significance of
writing content for search engines and web readers. Find out how to integrate
social media in your content strategy in order to raise your popularity on the
Internet.
Course Contents:
- The Digital Landscape & putting South Africa into
perspective.
- Understanding your audiences: Search Engines & Online
Readers.
- How to conduct an audit & analysis of your content
inventory.
- Planning your Online Content Management Strategy.
- Content Plans: Creation, delivery, governance, information
architecture, editorial, metadata, SEO & localization plans.
- Content distribution / channel distribution plans.
- Content Workflow.
- Content Sourcing, Generation & Research Tips.
- Planning your editorial schedules.
- Writing for the Web (Online Copywriting: SEO, Metadata etc.)
- Keyword Relevance & Research Tools.
- Link Building Tactics.
- Design & Illustration Considerations.
- Article Marketing.
- Using social media for content research, publishing &
marketing.
- Twitter, Facebook & LinkedIn Tips for writers.
- Repurposing Content: How to re-use your content to increase
exposure.
- Google's love of Freshness.
Who Should Attend:
Online Content Strategists, Web Editors, Content Managers, Copywriters, Writers, Publishers, Editors, Online Publishers,
Authors, Journalists, Digital Marketers, Marketing Managers and Website Owners.
When:
Johannesburg: 8 February 2012 (1 Day Workshop) at Indaba hotel,
Fourways.
Cape Town: 23 May 2012 (1 Day Workshop) at Protea Hotel Sea Point.
Cost:
R1,650
ex vat p/delegate. Early Bird rate: R1,450 ex vat if booked & paid within 30 days prior to workshop.
Includes
Course Material, Useful Check-lists & Guidelines, Refreshments, Lunch &
Certificate of Completion.
Book online.
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