Johannesburg, 13 & 14 May '10 | Cape Town, 24 & 25 June '10
Attend this 2-day workshop to learn how to pack a punch online & level the playing field.
Day One
The Internet & Online Marketing in South Africa
Planning your eMarketing Strategy
Unpacking the eMarketing Tools
8 Steps to planning your eMarketing Strategy
Is e-mail Marketing dead?
e-mail Newsletters vs. Promotional e-mails
Effective e-mail techniques
How to avoid beeing blacklisted as spam e-mail
Writing for the Web
Planning your online content strategies
Writing for search engines & human beings
Online copywriting tips
Web PR
Online reputation management
Article Marketing
Day Two
Search Engine Marketing
SEO vs. Paid Search
Monetizing your webiste with Google AdSense
Google AdWords
Paid Search Campaign Management
Search Engine Optimisation (On & Off-site Factors)
Black Hat & Spammign Techniques to avoid
Social Media Trends in SA
Social Media & SEO
Social Media for Business (Facebook, Twitter & LinkedIn)
When & Where
Johannesburg, 13th & 14th May ’10 (Indaba Hotel, Fourways)
Cape Town, 24th & 25th June’10 (Best Western Cape Suites, Cape Town)
Who Should Attend
Marketing Managers, Internet Marketers, Media Strategists, Advertising Agencies, Copywriters, PR Officers,
Web Designers, Web Developers, Business Managers & Website Owners
Cost
*Early Bird Price: R3 950 plus vat
Standard Rate: R4 680 plus vat
Group Discounts:
10% off 3 – 5 delegates p/company
15% off 6+ delegates p/company
*Early Bird rate applies if booked & paid in full before: 9/4/2010 for Johannesburg, or 21/5/2010 for Cape Town
Limited seats available
Book early to avoid disappointment.
More Information:
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to request the full Workshop Programme & Booking form or for more information.
Pre-Book (Reserve Seat):
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