What is Search Marketing?

google qualified professional logo.jpg Search Marketing is an Internet Marketing technique that concentrates on ensuring that websites are more visible on search engines, social networks and location-based services when searched for by targeted users, for strategically selected keywords, whether by desktop or mobile devices. We like to call it the Social-Local-Mobile Search Tripartite.

Search Engine Marketing typically includes both paid search advertising as well as natural (organic) search engine optimisation (SEO), where in both instances landing page optimisation is key to delivering conversions.

Search Advertising + SEO Landing Pages:

Our paid search strategy includes Paid Search Advertising using Google AdWords, focusing on both content and search targeting for both desktop and mobile devices. To ensure that our client’s campaigns receive the best possible return on investment (ROI), we concentrate on getting conversions (not just clicks). To receive the best conversions at the lowest possible cost-per-conversion, we put significant effort into ensure that the landing pages have been optimised for conversions while simultaneously delivering a delightful user experience.

By ensuring that the key landing pages are optimised, not only are we improving the quality of the landing pages for paid search advertising, but we are also optimising these core landing pages for natural search by applying web-friendly SEO copywriting principles. We don’t only focus on the text, but also on various other content forms that will encourage users to want to share and engage with the content, thereby increasing the real-time signals that will ultimately improve the company’s credibility and authority on the web.

Why should you consider Paid Search Advertising?

Paid Search is one of the most cost-effective and the most measurable form of online adverting
Reach larger numbers of potential customers while improving brand awareness and credibility
Increase targeted traffic to your website almost instantly
It’s non-intrusive as you are reaching people when they are actively looking for information about your products and services online
Appear on search engine results almost immediately even while your natural rankings climb
Keeps your competitors off the pages
Increased targeted traffic to an optimised landing site will increase your conversions
It’s scalable and controllable and you only pay when people click on your adverts
Paid search is flexible and can easily be adjusted to match your peaks and seasonal trends

What we do to ensure your site converts:

Our step-by-step process to ensuring that you we drive targeted visitors to your conversion site includes:

Defining your objective and key performance metrics up-front
Understanding your target visitors
An audit of your existing content and rankings
Researching your competitors
Keyword research (including geographical and seasonal trend analysis)
Optimise the landing pages for conversion and improved user experience
Install Google Analytics for ongoing research, tracking and conversion funnel measurement
Set up Google AdWords campaigns
Ongoing campaign management & landing page optimisation for improved conversions
Regular reporting, tracking and measurement to ensure that objectives and key performance metrics are achieved.

Who will be managing your Search Marketing Campaign

Gillian Meier – Founder of Blue Magnet Digital Solutions – is a Certified Google Advertising Professional and Google Engage Partner. She is also a Certified E-Marketing Professional (Gold) and SEOToolset™ Certified Analyst. Gillian has been invited as a guest speaker at various conferences, and was selected by the AAA School of Advertising to present the Google AdWords course, endorsed by Google.

professional certifications gillian meier.jpg

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