Understand the core principles of Search Engine Optimisation and how to implement good website structures, increase popularity and remain trustworthy and credible while avoiding black hat techniques that could drop your listings or get you blacklisted from Search Engines.
The course will cover the following:
Introduction to SEO
Where does website traffic come from and why are Search Engines important
What is SEO and how do search engines rank
Your SEO Strategy
What do you want to rank for?
Keyword & competitor research
Setting objectives
Paid Search (Google AdWords) vs Natural Search (SEO)
Who Should Attend This course will benefit web designers, web developers, marketing managers, online marketers, techies, Search Engine Optimisers, business managers and website owners who want to see improved results from their website’s online presence.
Course Duration One Day Course
Course Fee R1 750 plus VAT
Venue Indaba Hotel, Fourways.
Johannesburg
Fee Includes Course material
Tea, Coffee & Refreshments
Lunch
Certificate of Completion
