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Creating Effective Email Marketing Strategies |
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Course Overview
Discover the reach and impact that a professional e-newsletter can have on building your business. Introduce an effective Email communications strategy as part of your marketing strategy to grow your existing customer base and to expand your client base significantly through permission marketing and regular targeted communications.
What Will Be Covered?
- Benefits of email marketing
- Understanding email marketing terminology
- The Email marketing process: Plan and strategise
- Email marketing as part of an integrated e-marketing strategy
- The essential rules of effective email marketing
- Building your permission list
- Improve your website’s sign up process
- How to build relationships and repeat business with email marketing
- Creating effective email newsletters, promotions and campaigns
- Designing the right email for the right audience
- How to segment, target and personalise emails
- Emails aesthetics
- The secrets of great subject lines
- Email marketing resources
- Privacy, regulation and legislation compliance
- Email marketing best practices
- The importance of testing
- Spams, Bounces, Filters & Blocking
- Interpreting email marketing statistics: Opens, clicks and converts
- How to measure success
- Practical exercise and case studies
Book Online Now!
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Course Duration:
One Day Course
Course Fee:
R1 750 plus VAT
Dates:
View Training Schedule
09:30am to 3:00pm.
Fee Includes:
Course material
Tea, Coffee, Pastries & Refreshments
Light Lunch
Who Should Attend?
This course will benefit current and
future website owners, business owners and marketers who want to
discover the significance of effective Email communications and how to
implement a strategy that will not only grow a client-base, but will
add value to and promote client loyalty, having an immediate positive
impact on the business.
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