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The current state of Social Media in South Africa

Posted by Gillian Meier on Friday, February 1, 2013 Under: Social Media

 A Collection of Social Media Stats for 2013

So it's the beginning of 2013 (well almost - if we excuse the fact that January has just swooped past at the speed of light) and I thought it would be a good idea to take a quick look into the current state of Social Media usage in South Africa thus far.  I have gathered stats from various South African surveys, official websites and also from influential leaders in the Digital Marketing and Social Media-sphere. 

This is how Social Media in South Africa looks at the start of 2013: 

  • Facebook is the world’s largest Social networking platform with over 1 Billion registered members globally.
  • Time Spent per month per person: 7 hours 45 mins
  • 1 out of every 7 minutes online is spent on Facebook
  • The average user has 130 friends
  • 800 million updates every day
  • More than 6,1 Million South Africans are on Facebook 
  • Facebook is South Africa’s fastest growing social network with over 100,000 new members registering each month.
  • The proportion of urban adults using Facebook is a little less than double rural users - but rural users are now at the level where urban users were 18 months ago, having officially crossed the urban-rural divide.
  • 5,2 Million Mobile Users and 3,2 Million Smartphone users in SA
  • 50/50 Male/Female Split
  • 2,8 Million are over 18 years of age
  • 1,3 Million+ Johannesburg | 960K Cape Town | 840k Pretoria | 550k Durban
  • 200 Million Twitter Accounts
  • 100 Million active users worldwide
  • 50% log in on a daily basis
  • 350 million tweets per day
  • 13% of online adults use Twitter
  • 1.6 Billion search queries per day
  • The average Twitter user has tweeted 307 times. 
  • 163 billion tweets since the dawn of Twitter
  • 1,1 Million Registered Twitter Users in South Africa
  • 405,000 Active South African users
  • 520,000 Unique South Africa visitors to Twitter.com
  • Average of 115,000 Tweets in South Africa p/day
  • Average of 3,4 Million Tweets p/month in South Africa
  • South Africans generate average of 80 Tweets p/minute
  • Most active cities: 19,684 Johannesburg | 14,273 Cape Town | 6,537 Pretoria
  • More than 175 million members in over 200 countries and territories.
  • Sixty-two percent of LinkedIn members are located outside of the United States (August 2012)
  • LinkedIn members did nearly 4.2 billion professionally-oriented searches on the platform in 2011 and surpassed 5.3 billion in 2012.
  • More than 2 million companies have LinkedIn Company Pages.
  • 23 percent of unique visiting members come from mobile apps, versus just ten percent a year ago. That number reaches 27 percent when including mobile visits to the website. (June 2012)
  • There are more than 2, 2 million South African’s on LinkedIn 
  • 600k between the ages of 18 to 54 years
  • 840k Johannesburg | 313k Cape Town | 160k Durban 
  • Approx. 70,000 members in Government Sector
  • 950k at Executive or senior management level.
  • 500k are unpaid or at entry level
  • 20k are currently in training
  • 35% of graduates use LinkedIn as a primary source for their job search.
  • Executives from all of the Fortune 500 companies are on LinkedIn

  • There are over 400 Million Google+ users in the world with almost half-million South Africa users 
  • 36.32% Married |  31.92% Single | 42.42% looking for networking | 39.40% looking for Friends
  • Approximately 71% of users are male
  • Majority of users in SA – at 37.3% – are aged 25-34, followed by 18-24 year olds comprising 35.8%
  • Over 800 million unique users visit YouTube globally each month
  • Over 4 billion hours of video are watched each month on YouTube
  • 72 hours of video are uploaded to YouTube every minute
  • 70% of YouTube traffic comes from outside the US
  • YouTube is localized in 43 countries and across 60 languages
  • In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth
  • There are approximately 6 Million users in South Africa
  • YouTube Grew by just over 1 Million in the last 6 months in South Africa
  • The largest age group is  18-24 with total of 1 953 400 users, followed by the users in the age of 25-34
  • 49% male  51% female

There are many other Social Networks being used in South Africa, however this post reflects the most popular networks. 
World Wide Worx, 
She's The Geek, My Broadband, YouTube, Digital Marketing Institute

In : Social Media 

Tags: "social media" "south africa" "facebook" "twitter" "google+" "youtube" 
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