A Collection of Social Media Stats for 2013

So it's the beginning of 2013 (well almost - if we excuse the fact that January has just swooped past at the speed of light) and I thought it would be a good idea to take a quick look into the current state of Social Media usage in South Africa thus far.  I have gathered stats from various South African surveys, official websites and also from influential leaders in the Digital Marketing and Social Media-sphere. 

 
This is how Social Media in South Africa looks at the start of 2013: 

 Facebook:
  • Facebook is the world’s largest Social networking platform with over 1 Billion registered members globally.
  • Time Spent per month per person: 7 hours 45 mins
  • 1 out of every 7 minutes online is spent on Facebook
  • The average user has 130 friends
  • 800 million updates every day
  • More than 6,1 Million South Africans are on Facebook 
  • Facebook is South Africa’s fastest growing social network with over 100,000 new members registering each month.
  • The proportion of urban adults using Facebook is a little less than double rural users - but rural users are now at the level where urban users were 18 months ago, having officially crossed the urban-rural divide.
  • 5,2 Million Mobile Users and 3,2 Million Smartphone users in SA
  • 50/50 Male/Female Split
  • 2,8 Million are over 18 years of age
  • 1,3 Million+ Johannesburg | 960K Cape Town | 840k Pretoria | 550k Durban
Twitter:
  • 200 Million Twitter Accounts
  • 100 Million active users worldwide
  • 50% log in on a daily basis
  • 350 million tweets per day
  • 13% of online adults use Twitter
  • 1.6 Billion search queries per day
  • The average Twitter user has tweeted 307 times. 
  • 163 billion tweets since the dawn of Twitter
  • 1,1 Million Registered Twitter Users in South Africa
  • 405,000 Active South African users
  • 520,000 Unique South Africa visitors to Twitter.com
  • Average of 115,000 Tweets in South Africa p/day
  • Average of 3,4 Million Tweets p/month in South Africa
  • South Africans generate average of 80 Tweets p/minute
  • Most active cities: 19,684 Johannesburg | 14,273 Cape Town | 6,537 Pretoria
  •  
LinkeIn:
  • More than 175 million members in over 200 countries and territories.
  • Sixty-two percent of LinkedIn members are located outside of the United States (August 2012)
  • LinkedIn members did nearly 4.2 billion professionally-oriented searches on the platform in 2011 and surpassed 5.3 billion in 2012.
  • More than 2 million companies have LinkedIn Company Pages.
  • 23 percent of unique visiting members come from mobile apps, versus just ten percent a year ago. That number reaches 27 percent when including mobile visits to the website. (June 2012)
  • There are more than 2, 2 million South African’s on LinkedIn 
  • 600k between the ages of 18 to 54 years
  • 840k Johannesburg | 313k Cape Town | 160k Durban 
  • Approx. 70,000 members in Government Sector
  • 950k at Executive or senior management level.
  • 500k are unpaid or at entry level
  • 20k are currently in training
  • 35% of graduates use LinkedIn as a primary source for their job search.
  • Executives from all of the Fortune 500 companies are on LinkedIn

Google+:
  • There are over 400 Million Google+ users in the world with almost half-million South Africa users 
  • 36.32% Married |  31.92% Single | 42.42% looking for networking | 39.40% looking for Friends
  • Approximately 71% of users are male
  • Majority of users in SA – at 37.3% – are aged 25-34, followed by 18-24 year olds comprising 35.8%
  •  
YouTube:
  • Over 800 million unique users visit YouTube globally each month
  • Over 4 billion hours of video are watched each month on YouTube
  • 72 hours of video are uploaded to YouTube every minute
  • 70% of YouTube traffic comes from outside the US
  • YouTube is localized in 43 countries and across 60 languages
  • In 2011, YouTube had more than 1 trillion views or around 140 views for every person on Earth
  • There are approximately 6 Million users in South Africa
  • YouTube Grew by just over 1 Million in the last 6 months in South Africa
  • The largest age group is  18-24 with total of 1 953 400 users, followed by the users in the age of 25-34
  • 49% male  51% female


There are many other Social Networks being used in South Africa, however this post reflects the most popular networks. 
Sources:
World Wide Worx, 
She's The Geek, My Broadband, YouTube, Digital Marketing Institute