One of the up and coming Search Engine Optimisation (SEO) trends for 2013 is the use of the Google AuthorRank as part of the ranking factors considered by Google when ranking pages in the Search Engine Results Pages (SERPs).

This is an example of what the page would look like on the Google SERP if it has been tagged with the Author's details:




What is AuthorRank? 
  • AuthorRank "ranks" the author of articles that are posted by the author. 
  • Google AuthorRank is a ranking factor used by Google
  • AuthorRank is a ranking factor given to individual authors of website content (such as Blog contributions, articles etc.)
  • AuthorRank is used to inform the Google PageRank with information to help determine the authority of an authors content. AuthorRank is therefore does not overrule PageRank, but acts as an advisor to the Google PageRank.
  • An Author with a higher AuthorRank will immediately receive a higher PageRank by Google, even when publishing new content.
  • Google says that AuthorRank should provide transparency in showing a searcher who has created the content rather than hide the identity or authority of the author.
  • AuthorRank indicates to the reader that this person has authority in any given topic.
How to set up AuthorRank:

Step 1: Link your Authorship to your Google Plus (Google+) account. You do this by clicking on Edit Profile in your Google + account, and adding the websites or blogs in the Contributions section of your profile. View this video by Kate Luella to see how. 
  
 
Step 2: Now you should link your website articles or blog posts to your author page using rel=”author” tag  in the header by adding the Author Tag. This can be done through CSS where the name of the author links through to the author page and the “rel=author” attribute is included.  Add your unique 28 digital code and name to the tag as per the example below (obviously replacing the digits and name with your own):

<a ref=”https://plus.google.com/u/0/114725956284293332889?rel=author”>Gillian Meier </a>

 
What if you are guest blogging on another Blog where you don't have access to the website to add your author tag in the header?

If you are guest blogging on another site, simply add the anchor text to your name, somewhere within the blog post or at the bottom of your blog post, write your name and add your Google+ profile URL with the rel=author code as indicated in the example above. This is a great way to claim single blog posts on sites that you have contributed to.

 
I hope that you have found this post useful. If you have any questions about Rel = Author, AuthorRank, Author Tagging post them below.