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The Connected Consumer Keyboard

The Connected Consumer Research

What is driving the increase in Online Shopping Behaviour and why should businesses care about the Connected Consumer? BlueMagnet shares our thoughts in this interview with Carte Blanche on 14th August 2016. Click here to watch The Connected Consumer Interview on Carte…
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Social Media Stats 2015

The State of Social Media in South Africa 2015

A Review of Social Media Statistics in 2015 See also: The State of Social Media in South Africa 2012 The State of Social Media in South Africa 2013 The State of Social Media in South Africa 2014 Releasing trends and…
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Deciding what to doo

What is the meaning of data-driven content marketing?

What is marketing? The new buzz in the market is “data-driven content strategy”. This begs the question: what is marketing? Marketing is no longer about the fluff. It is about clever content, with measurable results, that feed into your bottom…
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Audit your Social

Audit your social and laugh all the way to the bank.

Cornel West stated that you can’t move forward until you look back. For most companies entering into content marketing and social sharing, there is little to no planning and those all-important words / goals are thrown around with little understanding…
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SEO Rankbrain

Has Artificial Intelligence taken over Google Search?

Say hello to RankBrain... As we know, there a many factors and variables that Google use in their official search algorithm. There are in fact, over 250 questions that Google will ask itself about each unique search query before they…
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Things we need to know before designing or building your website

When asked to make a cheese sandwich you are almost always guaranteed to end up with, well, a cheese sandwich. Civil engineers do not ask their clients to instruct them on the structural integrity requirements of the project but this…
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